# Current Issues in The Sports Industry

**Lack of Reward for Participation**

Recreational players and fans receive no tangible value despite regular engagement.

**Disconnected Experiences**

Booking, performance tracking, shopping, and rewards exist in seperate silos.

**Limited Athlete Support Structures**

Emerging talent lacks access to visibility, funding, and an engaged fan community.

**Authenticity & Counterfeit Risks**

Widespread counterfeiting of sportswear and merchandise erodes customer trust.

**No Incentive for Loyalty**

Current platform do not reward long-term engagement or encourage ecosystem participation.
